Feetness Srl is a sock design and development company launched by Laura Cortinovis in 2019. The company draws a strong legacy of capabilities and strengths from Arcos Srl, a design and manufacturing company founded in 1981 by Cortinovis’ father, Giulio Mario Cortinovis.

The company produces socks for various brands covering all types of athletics. Feetness’ production takes place in Italy and has been recognized for its innovative technical solutions and graphic style.

Together, Cortinovis and her father boast several decades of experience with sock production, machinery, research and development of new construction models and fibers with a meticulous attention to quality. Feetness operates by its founder’s longtime motto: “whatever is worth doing at all is worth doing well.”

Mission

Since their inception, the Arcos and Feetness names have been defined by innovation, research, expertise and creativity.

Italian craftsmanship and talent have improved and evolved to cater to an ever-changing world, meeting the needs of a modern customer that expects the utmost performance, comfort and style.

Customer satisfaction is the yardstick we use to measure our success; therefore, we’re committed to:

  • Outstanding sock quality

  • Pursuing excellence in every facet of our operation through integrity, ethical behavior, straightforwardness, knowledge, creativity, competence and teamwork

  • Fostering innovation

  • Standing by our buyers’ side and helping them develop their business

  • Offering our employees a satisfying job and the opportunity to grow professionally

  • Creating value for our partners and employees

The “FEETNESS” Concept

Because research and development of new ideas and products are a top priority for Feetness in the foot care sector, we’re constantly testing new and advanced products designed for sport lovers looking for a mix of performance, wellness and comfort.

With these objectives at heart, Feetness has registered its brand name, which incapsulates the meaning and the mission of the founder, team of collaborators and the entire staff that works daily to accomplish the companies objectives and live out its values.

This motivation makes Feetness an ideal supplier for clients that want quality and a perfect fit for every sport.

A Timeline Of Our History

…since the beginning

Arcos built its business by partnering with the top athletic brands, offering creative graphic design and innovating new technical solutions.

…since the beginning

Arcos built its business by partnering with the top athletic brands, offering creative graphic design and innovating new technical solutions.

1983

Arcos introduced the concept of clothing-coordinated accessories (wristbands, headbands and socks) to the tennis market.

1983

Arcos introduced the concept of clothing-coordinated accessories (wristbands, headbands and socks) to the tennis market.

1990

Arcos created a line of technical ergonomic socks, which were unlike anything currently available on the market in terms of technical construction and fibers used.

1990

Arcos created a line of technical ergonomic socks, which were unlike anything currently available on the market in terms of technical construction and fibers used.

1994

Arcos developed a revolutionary soccer sock, still used globally.

1994

Arcos developed a revolutionary soccer sock, still used globally.

1997

Arcos opened its US distribution center in Tucson, Arizona.

1997

Arcos opened its US distribution center in Tucson, Arizona.

1998

Arcos invented a new graduated compression sock, for which it holds a US patent (PN US6012177). This product proved to be useful in mitigating the risks of DVT, commonly known as Economy Class Syndrome, for long-flight passengers.

1998

Arcos invented a new graduated compression sock, for which it holds a US patent (PN US6012177). This product proved to be useful in mitigating the risks of DVT, commonly known as Economy Class Syndrome, for long-flight passengers.

1999

Thanks to the success of this innovative compression sock, Arcos was able to register the brand Travelsox worldwide.

1999

Thanks to the success of this innovative compression sock, Arcos was able to register the brand Travelsox worldwide.

2001

A new brand is born. Eurosock immediately gained recognition for its technically superior features.

2001

A new brand is born. Eurosock immediately gained recognition for its technically superior features.

2002

Arcos introduced a base layer clothing line and registered the trademark Seamless.

2002

Arcos introduced a base layer clothing line and registered the trademark Seamless.

2005

After consistent research on the difficulty of recovery for athletes involved in long, strenuous marathons, Arcos created another innovative product with the brand name registered worldwide as Recovery Sock.

2005

After consistent research on the difficulty of recovery for athletes involved in long, strenuous marathons, Arcos created another innovative product with the brand name registered worldwide as Recovery Sock.

2007

Arcos pioneered the use of Silver Drystat, an exclusive fiber with antibacterial properties.

2007

Arcos pioneered the use of Silver Drystat, an exclusive fiber with antibacterial properties.

2009

Arcos registered the brand Caresox with products for foot care to help people with chronic health problems like diabetes.

2009

Arcos registered the brand Caresox with products for foot care to help people with chronic health problems like diabetes.

2010

Arcos registered the Feetness trademark.

2010

Arcos registered the Feetness trademark.

2012

Arcos created the first ski sock with graphic and technical features all in one.

2012

Arcos created the first ski sock with graphic and technical features all in one.

2015

Vitalsox becomes the bestselling compression sock in the Amazon.com marketplace.

2015

Vitalsox becomes the bestselling compression sock in the Amazon.com marketplace.

2016

Arcos created U-Sox, a modern line of socks designed exclusively for women with an active lifestyle.

2016

Arcos created U-Sox, a modern line of socks designed exclusively for women with an active lifestyle.

2018

Arcos developed Sensory Technology and collaborated with leading universities to demonstrate the effectiveness of this innovative proprioceptive control system.

2018

Arcos developed Sensory Technology and collaborated with leading universities to demonstrate the effectiveness of this innovative proprioceptive control system.

2019

The birth of Feetness Srl. The company immediately obtained a design patent (U.S. and Europe) and filed the a utility patent application (P.C.T.) for Sensory Technology.

2019

The birth of Feetness Srl. The company immediately obtained a design patent (U.S. and Europe) and filed the a utility patent application (P.C.T.) for Sensory Technology.

2020

…work is underway for new ideas that will soon be introduced to the market.

2020

…work is underway for new ideas that will soon be introduced to the market.